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Social Media advertising

Social media advertising lets businesses show targeted ads to specific groups of people on platforms like Facebook, Instagram, LinkedIn, YouTube, TikTok, and Spotify. Unlike traditional advertising, these platforms know a lot about their users’ interests, behaviors, and demographics, making targeting very precise.

1. Research & Strategy Planning

This is where our agency does it´s homework before spending any money on ads. Think of it like planning a party - you need to know who you’re inviting and what they like.

1. Define Campaign Goals

We work with you to set clear, measurable goals for what you want to achieve.

 

Example: A local gym wants to get 50 new members in 3 months using social media ads.

 

Tools used:

  • Google Analytics - to see current website performance

  • Business planning templates - to set clear, measurable goals

  • Client questionnaires - to understand business needs

2. Audience Research and Persona Development

We research who your ideal customers are and where they spend time online.

 

Example: The gym discovers their target audience is 25-45 year olds who follow fitness influencers on Instagram and watch workout videos on YouTube.

 

Tools used:

  • LinkedIn Demographics tool - for B2B targeting research

  • Google Analytics - to analyze current website visitors

  • Competitor analysis tools - to see who competitors target

3. Platform Selection
and Budget Allocation

We decide which social media platforms to use and how much budget to allocate to each.

 

Example: The gym allocates 40% to Instagram (visual fitness content), 30% to Facebook (local targeting), 20% to YouTube (workout videos), and 10% to TikTok (younger audience).

 

Tools used:

  • Platform demographic reports - to match audience with platforms

  • Budget planning spreadsheets - to allocate spending

  • Competitor platform analysis - to see where competitors advertise

Think of Social Media Ads like dating - we help you find the right people who are actually looking for what you offer.

2. Campaign Setup

This is where the agency builds your advertising campaigns across different platforms. Each platform has its own setup process but follows similar principles.

1. Facebook Ads Setup

We set up Facebook Business Manager to manage all your Facebook and Instagram advertising.

 

  • Facebook Business Manager - central hub for ad management

  • Facebook Ads Manager - main interface for creating ads

  • Facebook Pixel - to track website visitors and conversions

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We create campaigns, ad sets, and individual ads following Facebook’s three-level structure.

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Example: Create a “Gym Membership” campaign with separate ad sets for “New Year Fitness” and “Summer Body” targeting different audiences.

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Tools used:

  • Facebook Ads Manager - for campaign creation

  • Facebook Creative Hub - for ad mockups and testing

  • Facebook Audience Manager - for targeting setup

2. Instagram Ads Setup

We link your Instagram business account to Facebook Business Manager since Instagram ads are managed through Facebook’s system.​

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Tools used:

  • Meta Business Suite - unified management for Facebook and Instagram

  • Instagram Business Account - required for advertising

  • Meta Ads Manager

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We develop ads optimized for Instagram’s visual, mobile-first environment.

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Example: Create Instagram Stories ads with vertical videos showing gym equipment and before/after transformations.

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Tools used:

    •    Canva or Adobe Creative Suite - for visual content creation

    •    Instagram ad formats - Stories, Feed, Reels, Explore

    •    Meta Creative Studio - for ad creation and testing

3. LinkedIn Ads Setup

We set up LinkedIn Campaign Manager and connect your LinkedIn business page or personal profile.

 

Example: One ad group for “birthday cakes,” another for “wedding cakes,” each with their own specific ads and keywords.

 

Tools used:

    •    LinkedIn Campaign Manager - main advertising platform

    •    LinkedIn Insight Tag - for conversion tracking

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We create campaigns targeting professionals based on job titles, industries, and company information.

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Example: a software company targets “Head of IT at companies with 100-500 employees in the healthcare industry.”

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Tools used:

    •    LinkedIn targeting options - job titles, industries, company size

    •    LinkedIn ad formats - Sponsored Content, Message Ads, Text Ads

    •    LinkedIn Lead Gen Forms - for collecting business leads

4. YouTube Ads Setup

We set up YouTube advertising through Google Ads since YouTube is owned by Google.

 

Tools used:

  • Google Ads account - main platform for YouTube ads

  • YouTube channel - where your ads and content live

  • Google Analytics - for tracking and measurement

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We create video advertising campaigns with different objectives and targeting options.

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Example: A cooking school creates YouTube ads targeting people who watch cooking videos, with ads appearing before recipe tutorials.

 

Tools used:

    •    Google Ads video campaign setup - specific to YouTube advertising

    •    YouTube ad formats - Skippable, Non-skippable, Bumper ads

    •    Video creation tools - for editing and optimizing video content

 

5. TikTok Ads Setup

We create a TikTok business account and set up the advertising platform.

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Tools used:

    •    TikTok Ads Manager - main advertising platform

    •    TikTok Business Account - required for advertising

    •    TikTok Pixel - for tracking website conversions

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We create campaigns optimized for TikTok’s unique, entertainment-focused environment.

 

Example: A fashion brand creates 15-second vertical videos showing outfit transitions, targeting fashion-interested users aged 16-34.

 

Tools used:

    •    TikTok ad formats - In-Feed, TopView, Branded Hashtag Challenges

    •    TikTok Creative Center - for inspiration and best practices

    •    Video editing tools - optimized for vertical, mobile content

5. Spotify Ads Setup

We set up Spotify’s self-serve advertising platform for audio and video ads.

 

Tools used:

    •    Spotify Ads Manager (formerly Ad Studio) - main advertising platform

    •    Audio creation tools - for making audio ads from scratch

    •    Spotify targeting options - based on listening behavior and demographics

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We create campaigns that reach people while they’re listening to music or podcasts.

 

Example: A coffee shop creates audio ads that play between songs, targeting people who listen to morning playlists in their local area.

 

Tools used:

    •    Spotify ad formats - Audio ads, Video ads, Display ads

    •    Audio recording tools - voiceover and music creation

    •    Spotify audience targeting - based on music and podcast preferences

3. Launch, Monitor, Optimize

This is where your ads go live and the agency continuously improves them. Think of it like tending a garden—you need to water, prune, and adjust regularly.

1. Campaign Launch

We turn on your ads and monitor the initial performance closely.

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Example: Launch the bakery’s ads on Monday morning and watch for the first few hours to make sure everything works properly.

 

Tools used:

    •    Platform-specific dashboards - for real-time monitoring

    •    Cross-platform reporting tools - to see overall performance

    •    Mobile apps - for on-the-go campaign monitoring

2. Daily Performance Monitoring

We check how your ads are performing every day and make small adjustments.

 

Example: Notice that Instagram ads are getting high engagement but low website clicks, so adjust the call-to-action and landing page.

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Tools used:

    •    Facebook Ads Manager - for Facebook and Instagram performance

    •    LinkedIn Campaign Manager - for LinkedIn metrics

    •    Google Ads - for YouTube performance

    •    TikTok Ads Manager - for TikTok analytics

    •    Spotify Ads Manager - for audio ad performance

3. Weekly Optimization

We analyze performance across all platforms and reallocate budget to best-performing channels.

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Example: Move budget from LinkedIn (expensive B2B leads) to Instagram (higher engagement rate) for a consumer brand.

 

Tools used:

    •    Cross-platform analytics tools - for unified reporting

    •    Budget management tools - for reallocating spend

    •    A/B testing platforms - for testing different approaches

    •    Performance comparison spreadsheets - for decision making

4. Monthly Reporting and Strategy Updates

We create reports showing results across all platforms and plan next month’s strategy.

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Tools used:

    •    Google Data Studio - for creating unified reports (for companies with spend above €5000 per month)

    •    Platform-specific analytics - detailed performance data

    •    Custom reporting templates - for consistent monthly reviews

    •    Strategy planning tools - for future campaign planning

Which Social Media Platform to choose

Facebook & Instagram

  • Best for: Broad audience reach, detailed targeting, visual content

  • Key features: Extensive targeting options, multiple ad formats, shared management system

  • Optimization focus: Creative testing, audience refinement, placement optimization

LinkedIn

  • Best for: B2B marketing, professional services, high-value leads

  • Key features: Professional targeting, job-based audiences, business context

  • Optimization focus: Lead quality, cost per lead, professional messaging

YouTube

  • Best for: Video content, brand awareness, demonstration videos

  • Key features: Video-first platform, Google integration, variety of ad lengths

  • Optimization focus: View rates, watch time, video optimization

TikTok

  • Best for: Younger audiences, viral content, entertainment brands

  • Key features: Algorithm-driven delivery, creative-focused, mobile-first

  • Optimization focus: Creative freshness, trend integration, engagement rates

Spotify

  • Best for: Audio brands, local businesses, background engagement

  • Key features: Audio-first advertising, contextual targeting, podcast integration

  • Optimization focus: Audio quality, frequency capping, listening context

Prices and Benefits

No hidden fees! 

 

Benefits:
 

☑Transparent pricing:

Only 25% of ad spend - no hidden fees!

 

☑NO setup costs:

Save €500-2,000 typical setup fees




☑NO flat monthly fees:

Save €500-1,500/month in base costs


 

☑Daily Optimization




☑Full account ownership:

You control everything, we’re your expert partner

 

☑Vienne Expertise:

Austrian market knowledge & compliance included

 

☑Cancel anytime:

No contracts, no long-term commitments​​​

 

☑Money back guarantee:

if we don´t deliver any clients

(our management fee)

Our Price: 25% of ad spend​

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​Based on industry research most Google Ads agencies

charge 15-30% of ad spend PLUS €500-1,500 monthly flat fees PLUS setup costs.

 

Example: 

Let´s say you have €1,000 monthly ad budget. A typical agency will charge you €200 (20%) + €800 flat fee = €1,000/month

 

✨ OUR PRICE: Just 25% of ad spend (no flat fees, no setup costs!)

🎉 YOU SAVE: €750 per month (75% OFF!)

📈 YEARLY SAVINGS: €9,000!

 

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We love startups and small businesses

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Let´s say your budget is:

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€200 Google Ads spend (100%)

€50 our management fee (+25%)

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= €250 total cost (125%)

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We’re offering premium Google Ads management at a fraction of typical agency costs.

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Your Investment Breakdown

 

  • ​📈 Spend €100 on Google Ads → Pay us €25

  • 📈 Spend €1,000 on Google Ads → Pay us €250

  • 📈 Spend €5,000 on Google Ads → Pay us €1,250​​​​

Get in touch with us

We are inviting you for a short call where your questions will be answered, you get professional advice and ideas of what normally works for your market.

We are open to talk about everything you would like to discuss.

 

It is free (no commitment), it is informational and it might change your business (and your life).

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