top of page

Search & Display advertising

Understanding the Two Types of Google Ads, Microsoft ads, Amazon ads.

 

Google and others offer two main types of advertising that work differently but complement each other.

​

1. Search Ads: These are text ads that appear when people actively search for something on Google. Think of them as “catching people who are already looking.”

​

2. Display Ads: These are visual banner ads with images or videos that appear on websites, YouTube, and apps. Think of them as “showing your business to people who might be interested.”

1. Research & Planning

This is where our agency does it´s homework before spending any money on ads. Think of it like planning a road trip—you need to know where you’re going before you start driving.

1. Define Clear Goals

We sit down with you to understand exactly what you want to achieve.

 

Example: A local bakery wants to increase online cake orders by 50% in the next 3 months.

 

Tools used:

  • Google Analytics - to see current website performance

  • Business planning templates - to set clear, measurable goals

  • Client questionnaires - to understand business needs

2. Keyword Research

We will find the exact words people type when looking for your products or services.

 

Example: For the bakery, keywords might be “birthday cakes near me,” “custom wedding cakes,” or “cake delivery.”

 

Tools used:

  • Google Keyword Planner - free tool to find popular search terms

  • SEMrush or Ahrefs - to see what competitors are targeting

  • WordStream Free Keyword Tool - for additional keyword suggestions

  • Answer The Public - to find question-based keywords

3. Competitor
Analysis

We study what your competitors are doing with their ads to find opportunities.

 

Example: Check if other bakeries in your area are advertising on Google, what their ads say, and what they’re missing.

 

Tools used:

  • SEMrush - to see competitors’ ads and keywords

  • SpyFu - to analyze competitor advertising strategies

  • Google search - manually check what ads appear for your keywords

  • Similar Web - to understand competitor website traffic

3. Budget Planning

We decide together how much money to spend and where to spend it for the best results.

 

Example: The bakery has €500/month—maybe €300 for Search ads (people actively looking for cakes) and €200 for Display ads (building brand awareness).

 

Tools used:

    •    Google Ads Budget Calculator - to estimate costs

    •    Excel or Google Sheets - for budget planning

    •    Performance Planner - Google’s tool for budget forecasting

Think of Google Ads like dating - we help you find the right people who are actually looking for what you offer.

2. Campaign Setup

This is where the agency builds your advertising campaigns. Think of it like constructing a house—you need a solid foundation and structure.

1. Account Creation
and Structure

We set up your Google Ads account and organize it properly.

 

Example: Create separate campaigns for “Birthday Cakes” and “Wedding Cakes” because people search for these differently.

2. Google Campaign Creation

We create the actual advertising campaigns with specific settings.

​

Example: Set up a Search campaign targeting people within 10 kilometers of the bakery, running Monday-Saturday from 8 AM to 6 PM.

​

Tools used:

    •    Google Ads Campaign Creator - guided setup process

    •    Location targeting tools - to choose geographic areas

    •    Ad scheduling features - to control when ads appear

3. Ad Group Creation

We organize related keywords and ads into smaller groups.

 

Example: One ad group for “birthday cakes,” another for “wedding cakes,” each with their own specific ads and keywords.

 

Tools used:

    •    Google Ads interface - for creating ad groups

    •    Keyword grouping tools - to organize related keywords

    •    Ad group templates - for consistent structure

4. Ad Creation

We write the actual ads people will see and create visual banners.

​

For Search Ads Example:

​

    •    Headline: “Fresh Birthday Cakes | Same-Day Delivery”

    •    Description: “Custom birthday cakes made fresh daily. Free delivery within 10 kilometers. Order online or call now!”

​

For Display Ads Example:

​

    •    Visual banner showing delicious cake photos

    •    Text: “Sweet Celebrations Start Here”

    •    Call-to-action button: “Order Now”

5. Conversion
Tracking Setup

We set up systems to track when ads lead to actual sales or inquiries.

 

Example: Track when someone clicks your ad and then places an order on your website or calls your bakery.

​

Tools used:

    •    Google Analytics - to track website actions

    •    Google Tag Manager - to manage tracking codes

    •    Conversion tracking codes - to monitor sales

    •    Call tracking software - to track phone calls from ads

3. Launch & Monitor

This is where your ads go live and the agency continuously improves them. Think of it like tending a garden—you need to water, prune, and adjust regularly.

1. Campaign Launch

We turn on your ads and monitor the initial performance closely.

​

Example: Launch the bakery’s ads on Monday morning and watch for the first few hours to make sure everything works properly.

 

Tools used:

    •    Google Ads dashboard - to monitor live campaigns

    •    Mobile apps - Google Ads mobile app for on-the-go monitoring

    •    Alert systems - to get notified of any issues

2. Daily Performance Monitoring

We check how your ads are performing every day and make small adjustments.

 

Example: Notice that “chocolate birthday cake” gets lots of clicks but no orders, so adjust the ad or landing page.

 

Tools used:

    •    Google Analytics - to see website behavior

    •    Google Ads reporting - to check clicks, impressions, and costs

    •    Automated bidding tools - to optimize costs automatically

    •    Performance dashboards - for quick daily checks

3. Weekly Optimization

We make bigger changes based on what’s working and what isn’t.

​

Example: Increase the budget for “wedding cakes” because they’re bringing in high-value orders, and reduce spending on keywords that aren’t working.

​

Tools used:

    •    Bid management tool - to adjust keyword bids

    •    Negative keyword tool - to exclude irrelevant searches

    •    Optimization suggestions - Google’s automated recommendations

4. Monthly Reporting and Strategy Updates

We create detailed reports and plan improvements for the next month.

​

Example: Show the bakery owner that Search ads brought in 30 new customers and €3,000 in sales, while Display ads increased brand awareness by 25%.

​

Tools used:

    •    Google Data Studio - for creating visual reports (for customers with €5,000 above ad spend)

    •    ROI calculators - to show return on investment

Prices and Benefits

No hidden fees! 

 

Benefits:
 

☑Transparent pricing:

Only 25% of ad spend - no hidden fees!

 

☑NO setup costs:

Save €500-2,000 typical setup fees




☑NO flat monthly fees:

Save €500-1,500/month in base costs


 

☑Daily Optimization




☑Full account ownership:

You control everything, we’re your expert partner

 

☑Vienne Expertise:

Austrian market knowledge & compliance included

 

☑Cancel anytime:

No contracts, no long-term commitments​​​

 

☑Money back guarantee:

if we don´t deliver any clients

(our management fee)

Our Price: 25% of ad spend​

​

​Based on industry research most Google Ads agencies

charge 15-30% of ad spend PLUS €500-1,500 monthly flat fees PLUS setup costs.

 

Example: 

Let´s say you have €1,000 monthly ad budget. A typical agency will charge you €200 (20%) + €800 flat fee = €1,000/month

 

✨ OUR PRICE: Just 25% of ad spend (no flat fees, no setup costs!)

🎉 YOU SAVE: €750 per month (75% OFF!)

📈 YEARLY SAVINGS: €9,000!

 

​

We love startups and small businesses

​

Let´s say your budget is:

​

€200 Google Ads spend (100%)

€50 our management fee (+25%)

​

= €250 total cost (125%)

​

​

We’re offering premium Google Ads management at a fraction of typical agency costs.

​

Your Investment Breakdown

 

  • ​📈 Spend €100 on Google Ads → Pay us €25

  • 📈 Spend €1,000 on Google Ads → Pay us €250

  • 📈 Spend €5,000 on Google Ads → Pay us €1,250​​​​

Get in touch with us

We are inviting you for a short call where your questions will be answered, you get professional advice and ideas of what normally works for your market.

We are open to talk about everything you would like to discuss.

 

It is free (no commitment), it is informational and it might change your business (and your life).

bottom of page