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Marketing Strategy & Campaign Planning

A good agency follows three big steps

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1. study the market,

2. build the plan, and

3. run the campaign

 

so every Euro you spend reaches the right people and brings results.

3 Steps

A good agency follows three big steps—study the market, build the plan, and run the campaign—so every euro you spend reaches the right people and brings results.

1. Study the Market
(Market Research)

  • We ask , What problem are we solving and for whom?

  • We read data online to see how big the market is, who else is selling similar services or products and what potential customers are searching for.

  • We research what buyers like, dislike, and need.

  • We look closely at your top competitors: prices, features, ads, reviews.

  • Finally, we put all the findings into a clear report and takeaways.

2. Build the Plan
(Marketing Strategy)

  • Thanks to the research, we can identify who your best customers are and create a “buyer persona” for each (psychographics: values, pain points, goals, challenges and needs, decision criteria, preferred information and contact channels).

  • We set measurable goals like “get 3 new clients in one month.”

  • We write a simple promise that shows why your service or product is better—your unique value proposition.

  • We pick together the best channels (Local ads (Google My Business advertising), Search ads, Google Performance Max, Search ads) and decide how much budget goes to each one.

3. Plan and Launch
the Campaign

  • We agree on a short creative brief: goals, message, look and feel, deadline.

  • Writers, designers, and video creators make the ads, social posts, landing pages, and emails.

  • A project manager builds a week-by-week schedule so nothing slips.

  • We create the ads and set up tracking codes.

  • Once live, the team checks results every day—clicks, sign-ups, sales, new clients—and tweaks the campaign to improve it.

We rather make a research instead of throwing your money out the window.
Is that ok?

Research of your ideal customers, the search terms they use to find your product or service

Why do we offer this service completely free of charge???

 

In-depth research before campaign launch is fundamental to marketing success and makes a difference between strategic investment and costly experimentation. In simple words, we save you a lot of money, by not blindly running the paid campaigns and learning from mistakes on your cost (which is done by 99% of the agencies).

 

Market research gives businesses an opportunity to understand their target audience’s search behavior, keyword preferences, and ad engagement patterns, enabling them to create highly targeted campaigns that deliver measurable results from day one.

 

Strategic research transforms marketing from assumption-driven to knowledge-driven decision-making. Without proper pre-campaign research, businesses essentially use their marketing budget as an expensive learning tool, discovering through costly mistakes what could have been identified through analysis beforehand.

 

Advertising research provides invaluable insights into demographics, psychographics, and buying behaviors of potential customers. Understanding this allows agencies to create compelling messages that appeal directly to consumer needs and desires, bringing greater engagement and conversion rates.

 

Key Research Benefits:

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    •    Precise targeting reduces wasted impressions and ensures ads reach qualified prospects

    •    Optimized keyword selection focuses budget on high-conversion search terms

    •    Message testing identifies compelling ad copy before full campaign launch

    •    Channel optimization directs spending toward platforms where your audience is most active

 

The Cost of Inadequate Research

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Digital advertising waste represents a massive industry problem, with studies showing that at least 25% of paid impressions are completely worthless. The ANA (Association of National Advertisers) estimates $20 billion in wasted programmatic advertising spend annually, primarily due to poor targeting and insufficient audience understanding. Which is, let be honest, just crazy!

Get in touch with us

We are inviting you for a short call where your questions will be answered, you get professional advice and ideas of what normally works for your market.

We are open to talk about everything you would like to discuss.

 

It is free (no commitment), it is informational and it might change your business (and your life).

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